GROWTH & OPERATIONS STRATEGY

Building the operating model behind creative performance.

I developed Liftoff's first monetised creative offering, building the commercial model and measurement framework that turned strategic creative into a scalable revenue stream.

30%

New Gross Revenue in six months

TBD

Revenue per asset

595k

active users, up 19k year over year

£25k

saved annually through reusable brand templates

THE CONTEXT

Creative activity was happening across teams, but there was no shared way to define success, learn from performance, or turn insight into action. I reviewed the data, tooling and organisational model behind creative performance, working across teams to understand where information, ownership and decision-making were breaking down. The result was a practical roadmap for clearer measurement, stronger cross-functional learning, and a creative operating approach built to scale with the business.

DELIVERABLES

  • Operating model diagnostic

  • 5-layer operating model breakdown

  • Leadership decision-making approach

  • Layer-by-layer recommendations

  • 12–18 month transformation roadmap