Following an acquisition and merger, the business was entering a new stage of growth, but the brand hadn't kept pace. It had grown into several distinct product lines, each with its own visual language, and needed to be taken seriously as a data-led business without losing what made it distinctive. I helped lead the visual direction behind a unified identity: a single hero concept representing every product as part of one company, refreshed iconography, and a new motion language that made the technology feel connected rather than fragmented. The goal wasn't a full rebrand, it was a visual language confident enough to represent the whole business equally.