GROWTH & OPERATIONS STRATEGY

Creative was driving growth, but the business wasn’t capturing it.

I developed Liftoff's first monetised creative offering, building the commercial model and measurement framework that turned strategic creative into a scalable revenue stream.

+$2.78 M

New Gross Revenue in six months

3x

Revenue per asset

+17%

ROAS through UGC strategy

First

Monetised creative product

THE CONTEXT

Creative had become one of the most important levers for advertiser performance, but there was no consistent way to measure its impact, turn insight into direction, or package that value into something the business could sell. I helped build a paid creative package model, tailored by vertical, spend trajectory and creative need, and aligned across creative, growth and commercial teams so it could be pitched consistently rather than as a one-off. That work became the business's first monetised creative product, designed to improve advertiser performance while creating a new revenue stream.

DELIVERABLES

  • Paid package model and pricing approach

  • Vertical targeting criteria

  • Creative gap diagnostic

  • UGC creative strategy

  • Cross-functional alignment process

  • Repeatable pitch approach for future packages